| |
| |
Welcome  |
Connected to Business |
|
|
| |
As we begin the Spring quarter, the Daniels College of Business is excited to share some of the wonderful things happening at the College. This past quarter, Daniels invited McDonald's—one of the most savvy advertisers in the world—into the classroom to give students real-world insight into developing and delivering effective ad campaigns, which you can read about in this issue. Our alumni continue to be honored for their great work, as evidenced by Mike St. John (BSBA, 1981) and Meyer Saltzman (BAcc, 1958), who, at DU's Founder's Day, received the Randolph P. McDonough Award for Service to Alumni and the Community Service Award, respectively. This spring, Daniels and the DU Divisions of Arts, Humanities and Social Sciences bring Dr. Kumi Naidoo, executive director of Greenpeace International, to DU for a free event this April, and the University will launch its first TEDx conference in May. Read about other news and events in this issue of BizNotes.
|
|
| |
 |
|
| |
| Feature |
Undergraduate Ad Classes "Lovin'" McDonald's |
|
|
| |
. |
When it comes to learning about advertising, Greg Wagner says there's no better way than engaging students in real-world, hands-on work. "I love doing this kind of thing because students realize what it's really like to work on ad campaigns," says Wagner, internship director and lecturer in the Department of Marketing and a 30-year veteran of advertising agencies D'Arcy and Leo Burnett. In quarters past, Wagner has invited Nestle-Purina, Altitude Network, Eldora Ski Resort and others to work with students in his undergraduate courses, Advertising Creative Strategy and Introduction to Advertising. In the Winter 2010 quarter, thanks to a connection of Dr. Dan Connolly, associate dean of undergraduate programs, he brought in McDonald's.
Step one of the project was a "client briefing" delivered to Wagner's students by seven McDonald's executives, including Paul Barrera, marketing manager and David Martinelli, public relations—both of whom are based out of the Greenwood Village office that covers the Rocky Mountain region—Tom Carlson, owner/operator of five McDonald's stores, and Cassidy Salomon of Moroch & Associates, McDonald's ad agency. Several weeks later, students presented strategy briefs to the same team—this time at McDonald's Greenwood Village office—for two target markets: moms and Hispanic families. more »
|
|
|
| |
|
|
| |
| Additional Stories |
News from Around the College |
|
|
| |
 |
MBA's Uncover Renewable Energy Options for Lockheed Martin
In the summer of 2009, seven Daniels MBA students researched the new energy market on behalf of Lockheed Martin's Space Systems division in Littleton. The result: A list of potential niche areas for Lockheed to pursue and the possibility of another Lockheed-Daniels partnership in 2010. more »
|
|
Faculty Research: The Growing Identity Theft Market
Thanks to the evolution of information technology and the Internet, Personally Identifying Information (PII) is a profitable industry—especially for the underground identity theft market. Dr. Corey Ciocchetti examines the privacy policies that attempt to address both PII and the interests of e-commerce. more »
|
|
DU Makes Financial Commitment to Daniels Tomorrow
Resource strength is vital to meet the strategic goals of the College, and thus, DU committed $7 million to Daniels over the next several years even as Daniels continues to fundraise for another $35 million. In addition, Daniels will hire approximately 25 new tenured or tenure-track faculty members in the coming years. more »
|
|
Daniels Ranked No. 74 by BusinessWeek
On March 5, BusinessWeek released its 2010 Best Undergraduate B-Schools list, and the Daniels program ranked No. 74—the highest in Colorado. more »
|
|
Reaching Multicultural Markets
On March 4, Laura Sonderup, managing director of Hispanidad, a Denver Hispanic marketing and ad agency, delivered an insightful presentation to members of Marketing Roundtable on developing effective multicultural marketing campaigns. more »
|
|
Expanding Our Global Reach
Building on an already solid foundation of programs and curriculum focused on sustainability and global business, Daniels strengthens its commitment to globalization with international outreach efforts, a director of globalization, a new global master's program and more ».
|
|
On the Calendar: Daniels Week, April 19-23, 2010
The Daniels College of Business kicks off Daniels Week on Monday, April 19—an exciting week-long event with networking and professional development activities focused on sustainability, entrepreneurship and globalization. more »
|
| |
|
|
|
|
|
| |
|
|
| |
You are receiving this newsletter because you have supported the Daniels College of Business at the University of Denver in the past.
|
|
|
. |
